![]() FITCRUNCH® makes getting your protein more enjoyable than ever before. Carefully transfer your cookies onto a parchment paper lined oven pan and bake for 350☏ for about 15 minutes (or until golden brown). Use a snowflake cookie cutter to cut your cookies. Roll out the dough onto a floured surface until ¼ inch thick. Consolidated Content is a collective of storytellers from the worlds of advertising, marketing, strategy, media, entertainment, and direct response who are passionate about creating innovative content experiences for the modern-day marketer.Ībout FITCRUNCH®: Created by co-founder and celebrity chef Robert Irvine to provide quality nutrition and an unmatched taste that you’d expect from a world-renown chef. Thoroughly mix the sugar cookie dough with the FITCRUNCH® protein powder. The commercial was produced by NYC-based agency, Consolidated Content Company. ![]() The show is the #4 rated entertainment show in the US according to Nielsen and trended #15 on Twitter on June 4, 2020. Restaurant: Impossible is a hit TV show hosted by Robert Irvine that has been on air since 2011. The 30 second commercial will be featured Thursday June 11th 9pm EST during an all-new episode of Restaurant: Impossible on the Food Network. Irvine continues to say, “The only snack bar created by a chef.” The commercial goes on to show delicious imagery that conveys how Irvine’s brand is “Raising the bar on flavor.” A snack bar with 16g of protein and just 3g of sugar. “What’s six layers deep, nutrition and delicious, and can fit into your pocket?” As an animated sketch of a protein bar appears on screen-Irvine goes on to introduce his brand’s #1 seller, Chocolate Peanut Butter. In the commercial Robert Irvine offers a riddle to viewers. We believe there will be a strong connection between consumers seeing us on TV to ‘Hey, that’s chef Irvine’s protein bar’ in-store” said VP of Marketing David Plowden. Drizzle the protein powder mixture on to each piece of jam, making it a peanut butter and jelly bite. Stir until the mixture is a peanut butter consistency. ![]() In a bowl, combine the FITCRUNCH® protein powder and milk. There’s no mistaking that you’re watching a FITCRUNCH commercial. Place a spoonful of raspberry jam on a parchment paper lined pan. “They’ll see Robert in his signature blue shirt on a yellow background-just like they will see on our packaging in stores. The brand looks to tell consumers that the celebrity chef has a delicious protein bar and generate some brand recognition in the process. Chef Robert Irvine’s FITCRUNCH® Launches 2020 National TV Campaignīohemia, NY, J– Chef Robert Irvine’s FITCRUNCH rolls out its first national TV campaign, which will start airing on networks such as Food Network, Cooking Channel, and NBC beginning June 8, 2020.įITCRUNCH joins a handful of protein bar brands that advertise on cable and network TV nationally. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |